2016-2017
LZRD Film
This is one of my personal favourite projects, winner of 2 awards and setting a new benchmark for digital branding and storytelling for production and film agencies in Egypt. I joined as an Art Director, Designer and a No code Developer
LZRD’s retro-inspired brand was no longer aligned with its role in Egypt’s growing creative scene. I was brought in to modernize the identity and build a digital presence that felt confident, relevant, and forward-looking without losing its edge.
My aim was to elevate the brand, refine its image, and set a new standard in the market.
I redesigned the logo into a clean, minimal wordmark and built a full visual system with bold type, structured layouts, and purposeful motion. The new look balanced clarity and expression of the modern, digital, and unmistakably LZRD. Working closely with their team, we shaped a visual language that captured their energy with focus and control.
Beyond the logo, we built a full visual system. Typography rules, a flexible color palette, motion behaviors, iconography, and layouts all designed to bring consistency and clarity across every touchpoint. The system was made to scale. Whether it’s investor decks, social posts, or motion graphics, teams now have the tools to create with confidence and cohesion.
The project earned an Honorable Mention from Awwwards.com and became a benchmark in the region. More importantly, it gave LZRD a digital identity that matched their talent, bold, refined, and built to grow.
