2025-2026
MBEstate Platform
I joined as a freelance product design and branding consultant to create a user-first platform that restored clarity, efficiency, and trust.
MB Real Estate lacked a clear, credible digital presence, leading users to question the company’s scale and trustworthiness. Agents were bogged down with repetitive tasks, buyers struggled to find up-to-date listings, and sellers had little support navigating the process.
The old logo lacked meaning and flexibility. It didn’t reflect the company’s maturity, and there was no design system to support future growth. We needed something timeless, symbolic, and structured, a brand that could evolve with us.
I started with some detective work, from stakeholder workshops and competitive audits to agent interviews and client surveys. I mapped the daily pain points across the buying, renting, and selling process, and validated key gaps using both internal data and user behavior analysis. Mobile was a priority. With 70% of users preferring mobile over desktop, I focused the design system around mobile-first usability. Trust, clarity, and access to live property data emerged as the most critical factors across all user types.
I designed a streamlined experience using Figma, InVision, and Miro, from flow mapping to full prototyping. Buyers could now easily search and filter live listings. Agents gained tools to reduce repetitive outreach. Each user group had a clearly defined flow, supported by a clean, responsive UI. The visual system paired simplicity with structure creating a unified, modern identity that felt both professional and personal
The new platform helped MB Real Estate shift perception from “small agency” to trusted brand. Listings felt real. Interactions felt intentional. The brand now had a clear, mobile-first digital presence that matched its ambitions designed around people, not just properties.
