Flixvi Branding & Marketing Flows
Why Flixvi
Flixvi.com was created as a standalone, policy-compliant marketing funnel to resolve previous Google ad rejections that caused domain shutdowns. The goal was to build a user-friendly, visually strong landing experience that passed compliance checks while supporting conversions. I led design direction across teams, working in Webflow to deliver a seamless, fast-loading funnel aligned with ad policy and brand quality.
Design and Collaboration
The project ran for three weeks and involved design, UX, content, and marketing teams. Early alignment was tricky, with shifting directives and a product-focused mindset sometimes clashing with user-centered goals. We established Flixvi’s visual identity early on and built structure and wireframes alongside it. Content had to be reworked mid-way to meet tone and quality standards, requiring tight cross-team feedback loops.
Building the Funnel
We took cues from leading streaming brands like Netflix and HBO to shape the layout and flow. The “Always Stay On” feature helped improve session engagement by keeping users on the page. SEO essentials, clean hierarchy, and mobile-first design were prioritized. We tested the build across the top 10 U.S. devices to ensure full browser and device compatibility
Outcome and Impact
Flixvi.com successfully launched with full Google compliance, resolving prior policy issues and avoiding rejections. It quickly proved effective in driving positive opt-ins and user engagement. Beyond fixing a technical hurdle, the project set a new creative and strategic standard for marketing funnels going forward.
