LZRD film
Overview
LZRD’s retro-inspired brand was no longer aligned with its role in Egypt’s growing creative scene. I was brought in to modernize the identity and build a digital presence that felt confident, relevant, and forward-looking — without losing its edge.
The goal: elevate the brand, refine its image, and set a new standard in the market.
A Visual Identity
I redesigned the logo into a clean, minimal wordmark and built a full visual system with bold type, structured layouts, and purposeful motion. The new look balanced clarity and expression — modern, digital, and unmistakably LZRD.
Working closely with their team, we shaped a visual language that captured their energy with focus and control.
The Website.
The site brought the brand to life through rich visuals, smooth transitions, and a clear narrative flow. Built to showcase their work, it used motion and interactivity to guide users through the story — without distractions.
Every detail served the brand, from animated galleries to carefully timed page rhythms.
Result & Impact
The project earned an Honorable Mention from Awwwards.com and became a benchmark in the region. More importantly, it gave LZRD a digital identity that matched their talent — bold, refined, and built to grow.
