ROLE:
Art Direction & Desgin
Project & Design Lead
TEAM:
3 Designers - 1 Communication specialist
Medior UX/UI, Full stack Engineer & Product Manager
YEAR:
2025
2024
EXPERIENCE:
Art Direction | Motion Design | UX
Brand & Art Direction | Product Design | UX/UI
NovaFlow Digital Agents Brand
NovaFlow logo is a visual cipher of communication, a modular, dynamic mark that captures how the brand translates human intent into trusted, autonomous machine action, with a system that is modern, adaptable, and timeless.
At its heart, NOVAFLOW is about communication
At its heart, NOVAFLOW is about communication
The logo had to express the invisible dialogue between human and machine, while staying simple, timeless, and scalable for a global audience from small startups to large enterprises
To visualize this concept, the design draws on the A-Type movement: an experimental typographic approach where letters are built from pure geometric modulescircles, arcs, and vertical bars and with that form and meaning emerge from abstract composition.
The logo had to express the invisible dialogue between human and machine, while staying simple, timeless, and scalable for a global audience from small startups to large enterprises
To visualize this concept, the design draws on the A-Type movement: an experimental typographic approach where letters are built from pure geometric modulescircles, arcs, and vertical bars and with that form and meaning emerge from abstract composition.
Abstract “N”
Starting with the letter N, the mark is composed of modular vertical lines and quarter-circle connections.
Workflow Motif
When connected, these modules form a subtle icon of continuous flow, echoing adaptive automation and free-streaming processes.
Dynamic by Design
The sub-mark can shift, morph, or animate into playful motion graphics, reflecting NovaFlow’s modern, friendly, and evolving character.
Abstract “N”
Starting with the letter N, the mark is composed of modular vertical lines and quarter-circle connections.
Workflow Motif
When connected, these modules form a subtle icon of continuous flow, echoing adaptive automation and free-streaming processes.
Dynamic by Design
The sub-mark can shift, morph, or animate into playful motion graphics, reflecting NovaFlow’s modern, friendly, and evolving character.
