Multidisciplinary Design Lead & AI Creative
For 13+ years I've helped brands communicate, connect, and grow through design. Today I combine branding, digital experiences, and AI workflows to help teams move faster without losing the human thinking behind the work. Based in Amsterdam, working with teams wherever they are.
I'm interested in how technology can make creative work faster without making it feel less human.
100+
Completed projects
40+
Clients across 3 continents
13+
Years in the business
2x
Design awards
My work sits between traditional design shaped by experience and years of practice, combined with AI-assisted workflows & systems used for speed, variation, and early thinking.
Operationalizing AI for Design Efficiency
I don't just use AI for design; I build custom workflows and agents that automate repetitive tasks, allowing the team to focus on high-impact strategic design.
" The Designer that asks better questions will always create better outcomes."
My design process is no guesswork, just a clear path from ideas → results.
My process involves a layered approach to understanding client needs, project context, and audience behavior, followed by structured concept development and iterative design to ensure clear communication, strong functionality, and refined visual outcomes.
01.
Strategic Discovery
Deep-dive analysis of user behavior and business goals to build a roadmap that eliminates guesswork.
02.
AI-Accelerated Ideation
Rapid prototyping and concept generation using generative tools to explore more directions in less time.
03.
Feedback & Refinement
Collaboration is key. I review the design with you, gather feedback, and refine the work to align with your expectations and goals. This ensures the design reflects your vision.
04.
Data driven prototyping
Iterative testing and polishing to ensure the final product isn't just beautiful, but compliant, accessible, and high-converting.
05.
Delivery
Once everything is finalized, the project is launched and delivered to you. I also provide guidance or support for ongoing maintenance to ensure long-term success.
Services
I help teams and companies turn strategy into brands, products, and experiences that people remember.
01.
Brand
Brand identity
Strategy & Positioning
Brand System
Messaging & Storytelling
Rebrand & Guidelines
02.
Creative Direction
Art Direction
Campaign Concepts
Visual Systems
Content Direction
Design Leadership
03.
AI & Automation
AI Strategy & Product Concepts
AI Workflow Design
Prompt Design
AI integration Consulting
GEN AI Art Direction & Content Creation
04.
Web Development
Website Design
Landing Pages
CMS Platform Management
Campaign Microsites
Interactive Pages
05.
Motion Graphics
Brand Motion system & Animations
Product animations
Marketing Assets
Animation design
UGC Content & Sound Design
06.
Consultation
Design Advisory and Brand Strategy
Creative AI Process Adoption
Campaign Planning
Marketing Funnels Design & Optimisation
Communication Design
Awards & Recognition
These honors underscore my commitment to delivering outstanding creative solutions.
Strong impact leaves an endless impression
Don't just take my words for it, see what my colleagues and clients say.
"The best way to predict the future is to create it. Stand high long enough and your lightning will come."